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"I still recommend my customers do the occasional release, but you may find that the saturation point has been reached -- everyone seems to be doing it!"
As the academic year comes to an end, my work continues to change and expand.
Blogging remains one of the most important tasks that I do, as I now provide blogging and management services for three business blogs.
In addition, I'm for two regional print publications, submitting my very best automotive reviews and seeing these articles published on a regular basis. I'm also weighing some other opportunities, magazine columns that may be a good fit.
Though I'm still available for press releases, I'm seeing a huge drop off in this business. I believe most of my clients have shifted to finding other publicity methods for the simple reason that press releases don't always have the intended result: creating buzz. I still recommend my customers do the occasional release, but you may find that the saturation point has been reached -- everyone seems to be doing it!
Bringing In The Traffic
Each one of us is allotted a certain amount of time in this life to get things done. When writing for my clients every article must bring measurable results whether that be increased traffic to a website, a jump in customer inquiries about a product, or the conversion of those inquiries into actual sales.
Every website I own must produce or it is simply a waste of bandwidth, never mind my personal time.
During the fourth quarter of 2007, I launched six new blogs or websites in a bid
to expand my personal business. This followed the selling of five websites in
the second quarter of 2007 as I decided to cash in the bulk of my assets to
concentrate on writing for clients throughout the third quarter of the year.
My policy with clients is a clear one: if my work doesn't bring in more business for you, then it is time to reconsider your marketing campaign. I like to think that I am the best writer when I sign on with a client, but I won't let my ego get in the way of how you manage your business. On the other hand, if you're looking for someone who has a track record of bringing in the traffic, then I think that I should be worthy of your consideration.
Just as I am selective when it comes to who I will work with, I would hope that you are the same way. Time is a precious commodity that no one should waste -- please contact me at your earliest convenience so that we may discuss whether we're a good fit for each other.
